MONTEGRAPPA’S ULTIMATE CENTENNIAL DRAGON – A ONE OF A KIND FOR AMERICAN EXPRESS WORLD LUXURY EXPO RIYADH

January 25, 2016
World Luxury Expo - Ultimate Centennial Dragon

RIYADH, KINGDOM OF SAUDI ARABIA

Montegrappa, the brand famous for making the world’s most expensive pen (sold at an auction in Hong Kong for USD $8.5M), has something very special planned for the American Express World Luxury Expo in Riyadh.

Montegrappa has been manufacturing exclusive writing instruments since 1912, in the same historic building in Bassano Del Grappa, North East Italy.
Incidentally, in 1912 the last Chinese dynasty, Qing ceased to exist. The symbol of the Qing dynasty was the Dragon.

In 2012 Montegrappa celebrated its 100 years since inception and to mark the date, the company produced the Centennial Dragon series, limited to 100 units only – 33 units in rose gold, 33 in yellow gold, 33 in white gold and one unique piece called the Ultimate Centennial Dragon.

The design of Montegrappa’s Centennial Dragon, and in particular of the Ultimate Centennial Dragon draws inspiration from the Nine Dragon Wall of the Forbidden City in Beijing.

This one-of-a-kind peice of art is made of 300gms of solid gold, studded with flawless diamonds, rubies and pearl and will only be available for private viewing in the American Express Salon Prive.

The buyer of the Ultimate Centennial Dragon will be offered a VIP factory tour by a member of the Aquila family to view the manufacturing of the pen followed by lunch or dinner with members of the board including F1 racing driver, Jean Alesi (who is a Montegrappa’s shareholder).
The price will include first class air fare.

American Express has recently announced that they have extended their sponsorship of the World Luxury Expo, Riyadh for an additional three years.

World Luxury Expo is returning to the luxurious Ritz-Carlton Hotel, Riyadh from 30 March – 01 April 2016.

This is the fourth edition of the highly anticipated three-day event being titled sponsored exclusively by American Express.

The exhibition will showcase carefully selected luxury brands and services, from an impressive range of luxury categories, appealing to a highly discerning guest list.

The event is strictly by invitation and VIP guests can expect to see subtle improvements as the organisers continue to refine the overall visitor experience and hospitality, both hallmarks of the American Express World Luxury Expo.

Those looking to attend American Express World Luxury Expo can request an invitation and pre-register online at www.wlgreg.com

Following the event in Riyadh, World Luxury Expo will continue to Seoul in September 2016 continuing an on-going annual signature series of events.

www.worldluxuryexpo-riyadh.com

ENDS.

NOTES TO EDITORS:
About World Luxury Group:
World Luxury Group is the corporate head office for the executive production team of the World Luxury Expo series of events in the Middle East and Asia.

For more information:
enquiries@world-luxury-group.com | www.world-luxury-group.com

ISSUED BY:

Press Office
World Luxury Group
+971 (0)2 406 9594
kirsty@world-luxury-group.com
www.world-luxury-group.com | www.world-luxury-expo.com

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