No other event brings you closer to the highest concentration of private buyers in the Kingdom of Saudi Arabia, who are the biggest purchasers of rare, bespoke and hand-crafted luxury items.
The key strength of participating at a broad-based luxury expo is the opportunity to interact with the clients of all the other luxury brands present (who share the same target market, i.e. HNWI), which allows companies to expand their client reach across all categories of luxury.
Benefits of exhibiting at the upcoming American Express World Luxury Expo, Riyadh:
- Reinforce the image of the luxury brand
- Engage with new high-net worth clientele
- Enhance the exposure and awareness of the new products throughout the GCC region as well as globally
- Ensure an exclusive environment for select customers and partners
- Increase the opportunity for B2B and B2C for sales
• Cigars & Shishas
• Collectors Pieces
• Entertainment Systems
• Fashion Accessories
• Fashion Brands
• Fine Dining
• Furniture & Decor
• Luxury Travel
• Musical Instruments
• Private Aviation
• Professional Services
• Real Estate
• Security Services
• Sport & Leisure
• Time Pieces
• Writing Instruments
History of World Luxury Expos
This is the 11th edition of the World Luxury Expo series of events. This is the only Expo of its kind in the region where a broad selection of luxury categories are available in one select, five-star venue. This will be a permanent, annual fixture on the global luxury industry calendar.
The key strength of a broad-based luxury expo often highlighted by exhibitors, is the opportunity to interact with the clients of all the other luxury brands attending (who share the same target market, i.e. HNWI), which allows companies to expand their client reach across all categories of luxury.
Are you going to mix all the categories together on the floor plan, or will you allocate sections for each category?
We have decided to mix brands in each category on the floor plan, as opposed to allocating set category areas. This provides exhibitors with more freedom of choice when selecting an area.
Is the Exhibition open to men only?
The Exhibition will be open to both male and female delegates / attendees. As attendance is by ‘invitation-only’ and given the type of delegates attending – sophisticated, educated, worldly, high net-worth individuals, we have decided not to label or restrict access to any demographic, such as woman-only and/or family days, so all three days will be mixed attendance.
Which exhibitors have already confirmed participation?
Featuring carefully selected categories ranging from rare art works to fine jewellery, hand-crafted watches to luxury travel, exquisite furnishings to deluxe automobiles. All participating exhibitors are leaders in their respective fields, executing superior design and striving for the ultimate in quality and perfection.
We have extended invitations to exhibit to only the “true” luxury brands, and we are presently engaged in discussions with a select group of brands and local distributors for World Luxury Expos in each territory.
Would we be able to bring female staff to work on the Exhibition stands?
Female employees will be allowed to enter KSA (provided they are issued with the appropriate VISA from the KSA Foreign Ministry)
Are we permitted to sell our products from the exhibition stand during the Expo?
Exhibitors are permitted to sell their goods & services at World Luxury Expo provided they have complied with all Customs rules & regulations of each country and regulations regarding concluding sales during the event.
Do we need to insure our shipment?
It is the EXHIBITORS RESPONSIBILITY to ensure that their exhibits are covered by adequate insurance coverage for the shipment, duration of the event, re-packing and re-exporting from the exhibition.
It is also advised that all EXHIBITORS should have a valid Inpatient/Outpatient Medical Insurance covering the Middle East Region.
How will attendance be managed?
American Express World Luxury Expo, will showcase the world’s leading luxury brands of the highest calibre to an invitation-only three day exhibition that will showcase masterpieces of renowned international brands to highly discerning VIP guests from across the Kingdom of Saudi Arabia.
In terms of attendance, the strength of the American Express World Luxury Expo, is that besides the organisers efforts, it also relies on the luxury brands participating in the event to secure the correct profile of attendance. It is the collective efforts of all of our exhibitors inviting their guests, in addition to our venues inviting their guests that makes the invitation-only event so potent and powerful.
Guest invitations will be extended personally via the following databases:
– Host venue network
– Official media partners
– World Luxury Group
– Exhibitor guests
– Event sponsor guests
A guest interested in visiting the Expo may register a request online at www.wlgreg.com.
The request is subject to approval by the Event Organisers and does not guarantee an invitation to attend American Express World Luxury Expo, Riyadh.
How many visitors you are expecting?
The event is not based on volume, but on the quality of attendance. We are looking to attract a maximum of 1,000 visitors each day or a total of 3,000 unique visitors over the three days.
On what criteria have the visitors / guests been selected?
Our target market is ultra-affluent individuals from Saudi Arabia and the Middle East region, where we have a comprehensive collective database.
We like to know how and where this event will be promoted.
A comprehensive, multifaceted Public Relations campaign has been constructed and will be disseminated in English and Arabic via all major local and international distribution channels i.e. TV, newspapers, magazines and online platforms.
We would like to know if you could share your database with us.
The information our clients share with us is confidential and treated as such. This information also forms part of the intellectual property of World Luxury Group; therefore we would not be in a position to share this with external parties.
However, we would be happy to disseminate marketing messages to our database on your behalf. We would also be happy to share information with you on profiles of our attendance at the Expo.
Will you be able to assist with visa applications?
Kindly arrange for an Official Electronic Invitation letter via your agent in KSA. For those exhibitors who do not have an agent, our local partners will be able to assist with an Official Invitation Letter (on a case-by-case basis), but visa applications must be submitted through the relevant agency in your country of residence.
All foreign visitors to Saudi Arabia need a valid Entry Visa to the Kingdom. Please confirm requirements and application procedures with your local Kingdom of Saudi Arabia Embassy or Consulate and ensure that enough time is allowed for the application and processing of the Visa.
Saudi Arabia Business Visa
Like tourists, business visitors to Saudi Arabia are required to have a valid sponsor in the country, from an acknowledged Saudi Arabia business. The proof of this sponsor should be provided in the form of an electronic invitation letter, certified by the Saudi Chamber of Commerce and the Ministry of Foreign Affairs.
This visa is only issued for Businessmen, CEOs, Managers and Company Representatives. Females and other applicants will have to obtain an authorization (Visa Block Number) from the Ministry of Foreign Affairs in the Kingdom of Saudi Arabia through the host company.
When applying for a business visa the following must be submitted to the approved visa agent:
– The electronic invitation letter from the host company in Saudi Arabia (certified by the Saudi Chamber of Commerce and the Ministry of Foreign Affairs)
– An employment letter from your company for the intended visit addressed to the Royal Embassy of Saudi Arabia, showing your position, the justification for your visit and the duration of the stay.
– Passport valid for at least six months.
– Foreigners must have a valid residency in the country they are applying in.
– Two recent coloured (6×4) personal photographs where the background must be white.
– Completed Application Form available from approved Visa agent
– The embassy will decide the validity of the visa and the period of the stay in the Kingdom.
– Visitors should not overstay the time granted on the visa.
– Business visas do not grant the applicant the right to work or to reside in the Kingdom of Saudi Arabia.
– Visitors to the Kingdom of Saudi Arabia must abide by the country’s Islamic laws and regulations and respect its society’s values and traditions. Females should wear a plain black Abaya and Scarf.
-The Kingdom of Saudi Arabia’s laws against drug trafficking are strictly enforced. Violators are subject to severe punishment, which may include the death penalty.
Recommended freight forwarders companies:
– Kuehne + Nagel
– DB Schenker
Exhibitors are responsible for their own stand design and construction (power is provided). The Organisers will be pleased to offer advice and guidance and can provide a fully comprehensive service if required.
The space rental includes: ballroom lighting, and ballroom supervision, cleaning of gangways, as well as electricity and water consumption. Installations of electricity and water, partition walls, according to requirements, must in all cases be expressly ordered.
Can any events take place at our stand during the Expo?
Events can take place at the stand from 10h00 – 13h00 and 16h00 – 23h00.
Are there any advertising restrictions at our stand?
Advertising of all kinds is only permitted within the exhibitor’s official stand area. Promotion teams may operate only with special permission. No information material of a political nature may be distributed in the form of posters, information material etc. Moreover, no political statement may be included in the design and decoration of the stands. It is forbidden to stick posters and other stickers on the wall and the floor outside the hired stand.
Advertising by means of loudspeakers, the display of slides or films, or the inclusion of performances or shows, all require the written approval of World Luxury Group. Written approval must also be obtained for the use of other equipment and installations intended to enhance the impact of advertising either optically or acoustically. Advertising of a religious or political nature is strictly prohibited.
Are exhibitors allowed to take photographs and film, video and sound recordings?
The taking of photographs, films or videos on behalf of exhibitors during the daily opening hours of the event may only be carried out by photographers, film or video production companies thus authorised by World Luxury Group and in possession of the appropriate pass. Such authorisation also applies prior to and after the daily opening hours of the event.
No other photographers or production companies will be permitted access to the Exhibition Areas
Are there any restrictions on Stand Design?
All exhibitors’ construction plans (floor plan and front view) must be submitted in duplicate to World Luxury Group for approval.
The exhibition stand must comply with the overall plan for the exhibition. World Luxury Group reserves the right to prohibit construction of unsuitable or inadequately designed stands.
During the hours that the Expo is open, the stand must be correctly equipped and furnished, and staffed by competent personnel throughout the duration of the fair or exhibition, between the stipulated opening times.
How will security of the stand handled?
World Luxury Group will provide security cover for the halls. Security cover for the exhibition stand itself is a matter for the exhibitors. They are advised to take out appropriate insurance cover against such risks. During the night valuable and easily removed items should be securely locked up. Private security staff to guard the stands during the night-time may only be employed subject to written agreement by World Luxury Group.
How will cleaning of the stand handled?
World Luxury Group will provide general cleaning on the grounds and in the aisles. Exhibitors are responsible for cleaning their own stands. Such cleaning work must be completed each day prior to the opening of the event. The exhibitor or his appointed stand constructor is responsible for disposing of any waste materials resulting from their work